Think and Grow Rich Chapter 12 The Subconscious Mind: The Connecting Link

Your Subconscious Mind Obeys Fear and Faith Alike, Choose Carefully

"think and grow rich" chapter 12 Dec 26, 2025

Your Subconscious Mind Obeys Fear and Faith Alike, Choose Carefully.

Most people believe their problem is lack of motivation, confidence, or discipline. Napoleon Hill revealed something far more confronting: The subconscious mind doesn’t care whether your thoughts help you or hurt you, it obeys them all.

Fear programs results just as efficiently as faith. Doubt creates outcomes just as reliably as confidence. The reason so many people stay stuck isn’t because they want the wrong things, it’s because they’re emotionally feeding their subconscious the very patterns they’re trying to escape.

Your subconscious doesn’t argue. It doesn’t correct you. It doesn’t protect you from negative thinking. It simply takes whatever emotional input you give it and turns it into reality. Once you understand this principle, everything changes. You stop unknowingly sabotaging yourself. You stop reinforcing fear. You start directing your inner world with intention, so your subconscious finally works for you instead of against you.

This post will show you exactly how fear becomes a command, why focusing on what you don’t want backfires, and how to reprogram your subconscious with faith-based emotion to create alignment, confidence, and momentum toward your goals.

 

The Subconscious Mind Works With Both Positive and Negative Input

“The subconscious mind will translate into reality a thought driven by fear just as readily as it will translate a thought driven by courage or faith.”

“The subconscious mind does not discriminate between constructive and destructive thought impulses.”

Hill’s message is simple but profound: Your subconscious mind accepts whatever you repeatedly feed it, good or bad. It does not filter, judge, reject, or rationalize. It acts on fear as quickly as it acts on desire. You are always programming your subconscious, even when you don’t realize it. This is why people sabotage themselves, repeat negative cycles, or stay stuck despite trying to improve their lives. Your subconscious is obeying the emotional signals you send it, whether those signals help you or hurt you.

How This Helps You Get What You Want

Once you understand that the subconscious accepts all emotional input, you gain the power to stop negative programming, remove inner conflicts, rewire old patterns, intentionally plant thoughts that produce success, stop accidentally manifesting what you fear, and create full alignment between your inner world and your goals. This single principle can completely change your life if you apply it. Let’s explore exactly how.

  1. You Learn That Fear is a Command to the Subconscious: Your subconscious doesn’t know the difference between: “I don’t want to fail.” And “I am afraid of failing.” Both send the SAME emotional message: “Failure is real, failure is expected, failure is emotionally charged.” And the subconscious responds by making you hesitate, distracting you, lowering confidence, attracting unfavorable situations, pushing you toward procrastination, and sabotaging your momentum. Example: If you constantly think “I don’t want to be broke,” your subconscious hears: “Being broke is emotionally important.” It unconsciously moves you toward the very thing you fear.
  2. You Realize You Must Focus on What You Want, Never What You Don’t Want: You get what you emotionally picture, not what you logically prefer. If you focus on “I hope clients don’t say no” … “I can’t mess this up” … “I don’t want to be judged” … or “I can’t afford to fail.” Your subconscious doesn’t hear refusal, it hears fear. Example: Thinking “I don’t want to lose money” is actually a suggestion. Losing money is real and emotionally charged. You attract situations that confirm that belief. This is why Hill says: “All impulses of thought have a tendency to clothe themselves in their physical equivalent.”
  3. You Become Aware of Your Internal Dialogue Because It’s Programming You: Your subconscious is always listening. Your internal speech shapes your beliefs, shapes your emotional reactions, shapes your identity, shapes your habits, and shapes your results. If you think “I’m not ready.” “I’m not good enough.” “This won’t work.” “I always mess things up.” Your subconscious begins to treat these as instructions. Example: If your subconscious accepts “I’m not ready,” you will ALWAYS feel unprepared, even when you are prepared.
  4. You Stop Accidentally Feeding Your Mind With Negative Repetition: Negative repetition is more powerful than you think. Statements like: “I can’t do this.” “It’s hard.” “I’m stressed.” “I’m tired.” “I’m overwhelmed.” These train your subconscious to create situations that match those statements. Example: If you say, “Everything is hard,” your subconscious will make tasks feel harder and attract complications.
  5. You Learn to Replace Fear Thoughts With Faith Thoughts: Hill teaches that faith and fear cannot occupy the same space. Since the subconscious acts on emotion, the fastest way to reprogram it is to notice when a fear-thought appears, replace it instantly with a faith-thought, and repeat the faith-thought with emotion. Example: Fear-thought: “I don’t know if I can do this.” Replacement: “I am absolutely capable and guided. Everything is unfolding for me.” The subconscious starts acting on faith instead of fear, which radically changes the outcomes you attract.
  6. You Understand Why Your Life Matches Your Emotional State: If your life contains inconsistency, anxiety, hesitation, self-sabotage, scarcity, and repeated setbacks, it’s not because you lack skill. It’s because the subconscious is acting on past emotional programming, trauma, fear, insecurity, and negative repetition. Example: If you deeply believe “things never work out for me,” you will unconsciously act in ways that confirm this belief. You are able to break old patterns by replacing emotional programs deliberately.
  7. You Realize You Can No Longer Allow Negative Emotions to Run Unchecked: Because your subconscious acts on FEELING, not thought. Fear, anger, guilt, shame, insecurity, doubt, are all powerful negative suggestions. But the opposite emotions, gratitude, passion, love, excitement, confidence, desire are positive commands that rewire your reality. Example: Emotionally practicing gratitude every morning sends the subconscious this message: “Life is good. Good things come to me.” You begin attracting favorable situations with surprising consistency. Hill says that gratitude, faith, desire, love, and enthusiasm are the highest-frequency emotions for programming the subconscious.

Why This Is a Turning Point for Your Success

Once you truly understand this idea you stop feeding fear, you stop speaking negativity, you stop visualizing failure, you stop reinforcing old limitations, you stop acting in ways that contradict your goals, and you start thinking intentionally, feeling intentionally, speaking intentionally, imagining intentionally, and reinforcing success at the emotional level. This is how you get what you want; not just mentally, but subconsciously.

Free Live Online Weekly "Think and Grow Rich" Study — Join Us

What if your goals stopped being wishes and started becoming results?

We’re launching a free weekly online discussion based on Napoleon Hill’s Think and Grow Rich, with a special focus on the six practical steps from Chapter 2—the exact process Hill taught for turning desire into achievement.

Each week, we break the ideas down simply, discuss how they apply to real life, and support one another in actually using them—not just reading about them.

You’ll get:

✅ Guided discussion and real-world examples
✅ A supportive community of like-minded achievers
✅ Study worksheets to help you apply what you learn
✅ Mentorship from Dave Smith & Doug Shepherd

No cost. No pressure. Just clarity, consistency, and momentum.

If you’re ready to think differently, and grow intentionally, join us and get started.

Monday Nights at 7:00PM EST starting January 5, 2026

Join now for free!