Why Emotion Is the Secret Ingredient in the 6 Steps to Wealth – Think and Grow Rich Explained

"think and grow rich" May 21, 2025

“Not only thought impulses which have been mixed with FAITH, but those which have been mixed with any of the positive emotions, or any of the negative emotions, may reach, and influence the subconscious mind.” Page 41 “Think and Grow Rich.”

The subconscious mind is impressionable. It does not filter or judge. It simply accepts whatever is given to it emotionally. It doesn’t respond to “dry” thoughts or logical ideas alone. It responds to emotion-charged thoughts. These emotions can be positive (like faith, love, desire, enthusiasm), or negative (like fear, anger, worry, or guilt). Whichever emotional tone dominates your thoughts is what the subconscious absorbs and acts on for better or worse.

Hill’s 6 Steps (from Chapter 2) are designed to ensure your dominant thoughts are infused with positive emotions, especially faith and desire, so they can be planted deeply into your subconscious, where they can grow into physical results.

Step 1: Definite Amount of Money Desired

This makes your goal specific, but it’s your desire that gives it emotional power.

Step 2: What You’ll Give in Return

Makes you emotionally invested; you’re committing yourself.

Step 3: Definite Date

Gives urgency and energy to your desire.

Step 4: Definite Plan

Creates confidence and momentum, which breeds positive emotion.

Step 5: Written Statement

This statement is your auto-suggestion tool, a way to rehearse belief.

Step 6: Read It Aloud Daily With Emotion

This is where you inject emotion, especially faith, belief, and enthusiasm into your goal. If you read it without emotion, it doesn't reach the subconscious. Emotion is the delivery system.

⚠️ The Warning Hidden in the Quote:

If you continually feed your mind with negative emotions, like fear of failure or doubt, those too will be accepted by the subconscious and your results will reflect them. This is why he stresses guarding your thoughts and surrounding yourself with positive influences.

The subconscious mind is neutral, but it’s powerful. It will move you toward whatever emotionalized thought dominates your inner life. The 6 steps are a daily system to control your mental diet, to train your subconscious to believe in your goal and eventually make it real. This quote reinforces the idea that emotion is the activator of all success. Without faith, belief, desire, or enthusiasm, the 6 steps are just words. But with positive emotion, they become a magnet for ideas, action, and opportunity.

What If You Could Start Creating More Financial Momentum in Just 7 Days?

Reading about financial success can give you ideas. Taking action is what begins to create change.

That's why I created the FREE Money Momentum Starter Guide Workbook—a practical starting point for anyone who wants to make greater financial progress by managing their money more intentionally, exploring opportunities to create additional income, and developing habits that keep them moving forward.

Inside the FREE Starter Guide, you'll discover:

  • Where you are financially today and where you'd like to make progress
  • Opportunities to take greater control of the money already flowing through your life
  • Skills, knowledge, and experience you may be able to turn into additional income
  • Practical actions you can begin taking right away
  • How to create your own 7-Day Money Momentum Action Plan

You don't need to have everything figured out. You don't need a perfect financial plan or a great business idea. You simply need a starting point and a willingness to take the next step.

Want Some Help Working Through It?

You can complete the Money Momentum Starter Guide entirely on your own for free, or for a one-time $5 upgrade, get 30 days of access to your own Money Momentum AI Assistant to help you work through the workbook.

Your AI Assistant can help you think through questions, explore possibilities when you're unsure what to write, dig deeper into your answers, and turn what you discover into practical next steps and your personalized 7-Day Money Momentum Action Plan.

Start Building Your Money Momentum Today. Download your FREE Money Momentum Starter Guide Workbook and take your first step toward greater financial progress.

GET YOUR FREE STARTER GUIDE