Wealth Is Abundant: Wattles’ Timeless Lesson for Entrepreneurs Today

“No one is kept in poverty by a shortness in the supply of riches; there is more than enough for all. A palace as large as the capitol at Washington might be built for every family on earth from the building material in the United States alone; and under intensive cultivation, this country would produce wool, cotton, linen, and silk enough to clothe each person in the world finer than Solomon was arrayed in all his glory; together with food enough to feed them all luxuriously.” – Wallace Wattles, “The Science of Getting Rich”

The idea that “there’s not enough to go around” is one of the biggest lies holding people back from wealth and success. Over 100 years ago, Wallace Wattles shattered this scarcity mindset with his bold claim that the world holds more than enough resources for everyone. Today, in an age of global commerce, digital technology, and scalable businesses, his message is more relevant than ever. Wealth isn’t limited by supply, it’s limited only by thinking.

Why This Quote Still Matters Today

Wattles’ message is a wake-up call for modern entrepreneurs: poverty does not come from lack of resources. It comes from lack of vision, lack of belief, or lack of action.

Resources are abundant. From digital platforms to global supply chains, opportunities have multiplied far beyond Wattles’ day.

Wealth creation is scalable. Technology allows you to reach millions without needing massive physical infrastructure. The real bottleneck is mindset. If you think riches are scarce, you’ll compete in fear. If you believe abundance exists, you’ll create solutions and attract opportunities.

This shift from scarcity thinking to abundance thinking is foundational for building and sustaining a business in today’s world.

Practical Action Steps for Business and Entrepreneurship

1. Adopt an Abundance Mindset: Stop seeing competitors as threats and start seeing them as proof the market is alive. If others are succeeding, it means there’s room for you too.
2. Identify Where Value Is Unlimited: Digital products, education, consulting, or SaaS businesses scale without running out of resources. Focus on offers that multiply rather than deplete.
3. Leverage Existing Resources: Just as Wattles pointed to untapped materials, look around: unused skills, underutilized networks, or overlooked niches can all become wealth-generating assets.
4. Solve Real Problems: Abundance doesn’t mean automatic success, you still need to solve problems. The key is to match your creativity with the endless opportunities around you.
5. Reinvest to Multiply: Instead of hoarding, reinvest profits into marketing, systems, and people. Abundance flows when you circulate wealth, not when you clutch it tightly.

Wattles reminds us that riches are not scarce. The world holds more than enough wealth, resources, and opportunities for anyone willing to think and act in “the Certain Way.” Today, that means moving beyond a scarcity mindset, embracing abundance, and building businesses that create value without limits.

When you internalize this truth, excuses fall away. Your success isn’t restricted by environment, education, or limited resources. The only question is: will you align your thoughts and actions with the abundant opportunities already around you?