How to Program Your Subconscious Mind for Wealth

“You may VOLUNTARILY plant in your subconscious mind any plan, thought, or purpose which you desire to translate into its physical or monetary equivalent. The subconscious acts first on the dominating desires which have been mixed with emotional feeling, such as faith." Page 180 “Think and Grow Rich.”

Your Subconscious Mind Is Your Wealth-Building Partner

Your subconscious mind is not just a passive mental vault, it’s an active force that shapes your reality. And here's the most empowering part:

You have the ability to choose what gets planted in your subconscious. But planting isn’t enough.

For those ideas to take root and bear fruit, they must be mixed with emotion, especially faith. Cold logic won't penetrate. The subconscious mind responds to feelings more than facts.

How This Directly Supports Your 6-Step Plan from Chapter 2

Step 6. Read your written goal aloud twice daily with belief and emotion:When you repeat your goal aloud with emotion and faith, you're literally planting that desire into your subconscious, which then begins to attract ideas, people, and circumstances aligned with your goal.

Think of your subconscious mind like fertile soil.

• Thoughts = Seeds
• Emotion = Water & Sunlight
• Repetition = Consistency in Growth

The strongest, most emotionally charged thoughts are the ones that grow fastest and produce the biggest results.

Serena had been writing down her income goal for months, but nothing was happening. She realized she was doing it without emotion. Her voice was flat. Her belief was low. She was just checking a box.

She adjusted two key things:

1. She reconnected with why she wanted the money (to bring her husband home from his job).
2. She began saying her 6-step statement with strong emotion and belief, visualizing it as already done.

Within 6 weeks, Serena closed $22,000 in new contracts, her biggest month ever.

Why? Because she planted her desire in her subconscious with feeling not just words.

The subconscious doesn’t respond to what you “say.” It responds to what you believe and feel. This is why faith, emotion, and repetition are essential to wealth-building. If you're going through the 6-step plan like a robot, you're missing the most important part.

Mix your words with:

• Faith
• Excitement
• Emotion
• Certainty

That’s when your subconscious goes to work for you.

Here’s how to apply this principle today:

1. Read your goal statement aloud.
2. Close your eyes and visualize it already achieved.
3. Speak again. This time with energy, passion, and deep belief.
4. Repeat daily. Watch your mindset and results begin to shift.

You are the gardener of your mind. What you plant with faith will grow with power.

Use Hill’s 6-step plan to plant your deepest desires, water them with faith, and watch them grow into wealth, purpose, and fulfillment. Join our Think and Grow Rich Activated workshop series now!