How Dominating Thoughts and Self-Suggestion Shape Your Success

"think and grow rich" chapter 14 Aug 05, 2025

If you’ve ever wondered why some people effortlessly rise to wealth and influence while others struggle for years, the answer may lie not in their resources, but in their dominating thoughts and desires.

In Chapter 14 of Think and Grow Rich, Napoleon Hill shares a pivotal realization:

“Being an earnest student of psychology, I knew, of course, that all men have become what they are, because of their DOMINATING THOUGHTS AND DESIRES. I knew that every deeply seated desire has the effect of causing one to seek outward expression through which that desire may be transmuted into reality. I knew that self-suggestion is a powerful factor in building character, that it is, in fact, the sole principle through which character is built.” Page 195 “Think and Grow Rich.”

I’ve seen this play out time and again. It’s not the most talented or lucky entrepreneurs who succeed, it’s the ones who consciously program their minds with what they want, until it becomes who they are.

Let’s break down how this insight can supercharge your use of Hill’s 6-step plan from Chapter 2.

Why Dominating Thoughts Define Your Future

Every outcome in your life is preceded by a thought. But not just any thought, your dominant thoughts. The ones you revisit most often. The ones charged with emotion. These are the thoughts that shape your decisions, fuel your actions, and eventually build your reality.

When you mix your desire with belief and reinforce it through self-suggestion, you engage the subconscious mind. This subconscious influence quietly begins to filter your attention, attract resources, and guide your behavior toward your desired outcome.

Applying This to the 6-Step Plan (Chapter 2)

Hill’s 6-step formula is essentially a mental conditioning system. Here’s how understanding this quote makes each step more powerful:

  • Defining your desire ensures your dominant thought has clarity.
  • Writing it down gives it focus.
  • Reciting it daily uses repetition to lock it into your subconscious.
  • Adding emotion transforms ordinary thoughts into magnetic ones.
  • Self-suggestion (auto-suggestion) turns your written desire into your dominant identity.
  • Daily practice turns that identity into habits and habits create results.

Without this internal transformation, the 6 steps remain mechanical. With it, they become a living, breathing GPS for wealth and purpose.

You Become What You Think About Most of the Time

Ask yourself:

  • Are your daily thoughts aligned with your deepest desires?
  • Are you feeding your mind with clarity and confidence or doubt and distraction?
  • Is your character being built by intention or by accident?

The key is to feed your mind what you want it to believe, consistently and emotionally, until your identity matches your desire.

3 Practical Steps to Build Dominating Thoughts Daily

  1. Craft a vivid affirmation based on your goal. Read it aloud every morning and night.
  2. Visualize success while feeling gratitude and belief, it supercharges the suggestion.
  3. Reject conflicting input. Don’t let outside opinions or past failures dilute your thought patterns.

Want Help Implementing This? Join our Think and Grow Rich Activated Workshop Series, where we guide you through:

The 6-step plan in real life

  • How to master self-suggestion and thought dominance
  • Collaborative masterminds to keep you accountable
  • Tools to reshape your thoughts, habits, and results

Don’t just think success. Become it.

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Walk away with a clear vision, a mindset shift, and a momentum plan that sticks.

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