Desire Is Power: Success Principle Every Entrepreneur Should Master

“Desire is a manifestation of power. Where there is no power, either developed or undeveloped, to do a thing, there is never any desire to do that thing; and where there is strong desire to do a thing, it is certain proof that the power to do it is strong, and only requires to be developed and applied in the Right Way.” – Wallace Wattles, “The Science of Getting Rich.”

Have you ever had a burning desire to start a business, launch a new product, or take your idea to the next level but felt doubt creep in, whispering, “Maybe I’m not ready”? Wallace Wattles delivers a powerful truth: the very fact that you desire something is proof you already have the power to achieve it. Desire isn’t random; it’s evidence of potential waiting to be developed. For modern entrepreneurs, this shifts the narrative from “Can I do it?” to “How will I develop and apply the power that’s already within me?”

Why Wattles’ Wisdom Still Matters Today

In today’s world of constant comparison and information overload, it’s easy to dismiss your desires as unrealistic or out of reach. But Wattles reminds us that genuine desire is not wishful thinking, it’s a signal of capability.

Desire points to possibility. If you feel compelled to build, create, or serve, it means you already have the raw power to do so.

Doubt is a distraction. Many entrepreneurs stop themselves by questioning readiness instead of developing the skills and systems to match their desire.

Action transforms power into results. The gap between desire and success isn’t talent, it’s consistent application in the right direction.

This principle is more relevant now than ever. With technology and resources widely available, the barrier is rarely “Can it be done?” but rather “Will you follow through on the desire you’ve been given?”

Practical Action Steps for Entrepreneurs and Startups

1. Trust Your Desires as Signals: When you feel a strong pull to start a business, write a book, or launch a product, don’t dismiss it. Recognize it as proof you already have the seed of power to achieve it.
2. Break Desire Into Development Steps: Ask: What skills, knowledge, or connections must I develop to match this desire? Turn your power into a plan, courses, mentors, or daily practice.
3. Take One Action Immediately: Don’t wait until everything is perfect. Launch a beta version, reach out to a potential customer, or outline your business model. Desire grows stronger through momentum.
4. Reframe Doubt With Gratitude: Instead of questioning your abilities, thank yourself for the vision and the opportunity. Gratitude strengthens belief and reinforces Wattles’ principle that power is already within you.
5. Apply the “Right Way” Daily: Discipline is where power meets results. Commit to consistent, focused action aligned with your vision. Even small, steady steps compound into business growth.

Wattles was right: desire is not random, it’s a manifestation of power. If you deeply desire to start or grow a business, that’s proof the ability is already within you. Your role is to develop it, apply it, and move forward in the “Right Way.”

In today’s business world, success isn’t reserved for the most talented or connected, it belongs to those who recognize desire as power and take daily action to turn it into reality.