Auto-Suggestion: The Keystone of Success in Think and Grow Rich

“You are now reading the chapter which represents the keystone to the arch of this philosophy. The instructions contained in this chapter must be understood and APPLIED WITH PERSISTENCE, if you succeed in transmuting desire into money.” Page 63 “Think and Grow Rich.”

“Keystone to the arch" means Auto-Suggestion is the central, essential part of the entire philosophy. Just like a keystone holds an arch together, this principle is what connects desire (the starting point) to riches (the end goal).

How it relates to the 6 Steps in Chapter 2:

Step 1: Fix in your mind the exact amount of money you desire.

This gives your auto-suggestion a target. Without a clear amount, your subconscious can’t focus. Auto-suggestion relies on clarity to work effectively.

Step 2: Determine what you intend to give in return.

This adds a sense of exchange and commitment. It shifts your desire from just wanting to being willing to pay the price, which adds seriousness and emotional fuel vital for persistence.

Step 3: Establish a definite date.

Timeframe creates urgency and focus. Persistent application of auto-suggestion means repeating your goal with a sense of timely commitment, not indefinite wishing.

Step 4: Create a definite plan and begin at once.

This transforms thought into action. Auto-suggestion isn’t passive, persistent application requires aligning thought and behavior daily, reinforcing belief through real-world steps.

Step 5: Write a clear, concise statement of your desire, plan, date, and what you will give.

This written statement becomes the script for your auto-suggestion. The act of writing it and reading it helps you persist in embedding it in your subconscious.

Step 6: Read your written statement aloud twice daily with faith and emotion.

This is the practical application of auto-suggestion. Doing this with persistence every day, with real feeling is the exact process Hill says will transmute desire into riches.

The quote reminds us that Auto-Suggestion is the mechanism by which all 6 steps come to life. The steps are the formula; Auto-Suggestion is the engine that activates it. But the engine only runs if you apply the steps persistently not just once or twice, but until belief, action, and results begin to align.